Our Journey at Nuremberg Toy Fair 2024

Earlier this year, we had the pleasure of showcasing our latest soft toy collections at the Nuremberg Toy Fair — one of the most important global events in the toy industry.

Our booth featured a curated selection of our signature ballerina plush dolls, along with new designs that reflect our evolving aesthetic — soft, refined, and full of quiet charm.

Throughout the exhibition, we connected with partners, retailers, and designers from around the world. It was inspiring to see how different markets respond to design, detail, and storytelling.

For us, exhibitions are more than just product displays — they are moments of exchange, learning, and growth. Each conversation helps shape what we create next.

We remain committed to crafting soft toys that balance beauty, quality, and thoughtful design — and we look forward to bringing more ideas to life with partners worldwide.